CYBERADX — CONTENT KITS

Six kits. Pick the one
that describes you.

We've built content for hardware vendors, tooling companies, training platforms and services firms. The pattern that works is different for each. These are the configurations we'd propose before you asked.

Build a spec →Read the policy
01

Which one are you

If this is youYour buyerWhat actually convertsKit
You ship physical hardwarePractitioner buying for themselves or a teamSpec carousels and product-in-context stillsKIT-HW
You sell software or a platformSecurity lead evaluating toolsConcept explainers — you have no object to filmKIT-SW
You sell assessments or advisoryThe person who signs the SOWMethodology, not outcomes you can't promiseKIT-SVC
You sell training or certificationThe learner, and whoever funds themWhat they'll be able to do afterwardsKIT-EDU
You're pre-launch or new to the USDoesn't know your category exists yetCategory education before productKIT-LCH
You're sponsoring an eventAttendees, for a fixed windowA dated arc — before, during, afterKIT-EVT
02

The kits

KIT-HW$3,500 + $2,800/mo

Hardware vendor

Security keys, hardened devices, appliances, privacy laptops. Usually European, entering the US.

Your product is small, dark, and looks like every other small dark object. The job is making a spec legible and a device desirable at the same time.

PresenterPractitioner register. Someone who'd actually own one.
Monthly4 × 15s · 2 × 30s · 3 carousels · hero set per SKU
AnchorOne "which model do I buy" carousel. It’s the question every buyer has and almost nobody answers.
EnvironSTU-01PER-01LAB-03LAB-06TEC-01
We'll push back on

Generated imagery in marketplace listing photos. Buy-box images use your photography — a rendered product is a returns problem before it’s a policy problem.

Start from KIT-HW in the configurator →
KIT-SW$3,500 + $2,800/mo

Security software

Detection, posture management, supply-chain analysis, identity. Anything without a box.

There is nothing to film. Screen recordings are dull and dated the moment you ship. The job is making an idea visible.

PresenterAuthority register. Speaks to the person who signs.
Monthly2 × 60s explainers · 4 × 15s · 4 carousels
AnchorA concept carousel — the problem drawn, not the dashboard screenshotted.
EnvironTEC-02TEC-04SVC-08SVC-09SVC-18
We'll push back on

Invented UI. We don't generate fake dashboards or fabricated findings. Real product screens come from you; everything else is diagrammatic and obviously so.

Start from KIT-SW in the configurator →
KIT-SVC$3,500 + $3,400/mo

Assessment & advisory

Penetration testing, physical security, red team, incident response, fractional CISO.

Your buyer can't inspect the thing before buying it. The job is making methodology visible so the engagement feels knowable.

PresenterPractitioner register. Authorized assessor — badge and scope, never a hoodie.
Monthly3 × 60s methodology · 4 × 15s · 3 carousels
Anchor"What actually happens in week one" — the single most requested answer in this category.
EnvironSVC-01SVC-05SVC-14SVC-17SVC-20
We'll push back on

Findings, war stories, and outcome claims. A synthetic presenter never describes an engagement it performed, and no content implies an assessment guarantees security.

Start from KIT-SVC in the configurator →
KIT-EDU$3,500 + $2,400/mo

Training & certification

Labs, courseware, certification prep, awareness programmes.

Two buyers with different questions — the learner asks "will this get me hired," the sponsor asks "will this reduce incidents." The job is answering both without blurring them.

PresenterBuilder register for learners. Authority register for the sponsor cut.
Monthly6 × 15s skill hooks · 2 × 60s · 2 carousels
AnchorA "you’ll be able to do this" series. Capability, not curriculum.
EnvironLAB-01LAB-05SVC-06SVC-13PER-01
We'll push back on

Salary claims, pass rates and outcome statistics without a source. Learner-outcome numbers are the most-challenged claims in this category.

Start from KIT-EDU in the configurator →
KIT-LCH$3,500 + $4,200/mo · 3-month minimum

Launch & category entry

Pre-launch, newly funded, or an established brand entering the US for the first time.

Nobody is searching for you, because they don't know the category exists. The job is teaching the problem before selling the answer.

PresenterEveryday register first, shifting to practitioner as awareness builds.
Monthly8 × 15s category education · 2 × 60s · 3 carousels · article + podcast
AnchorSponsored article series first. Everything else derives from the published piece.
EnvironPER-01PER-02PER-04LAB-01STU-01
We'll push back on

Month-one conversion targets. Category education compounds; it doesn't spike. Three months is the minimum honest commitment.

Start from KIT-LCH in the configurator →
KIT-EVT$4,800 one-time

Event & conference

Sponsoring a show, running a booth, launching something on a date.

You have a fixed window and everyone is shouting in it. The job is arriving before the event and staying after it.

PresenterPractitioner register. Shared tier works fine — no build needed.
ArcPre: 4 × 15s teasers, 2 carousels. During: 3 × 15s daily. After: 1 × 60s recap, 1 carousel.
AnchorThe post-event piece. Most sponsors stop on the last day, which is when attention is cheapest to convert.
EnvironSTU-01TEC-04LAB-06SVC-20
We'll push back on

Booth footage substitutes. If you want real people on your stand, that's the Creator Network — a human, disclosed as a partner, who was actually there.

Start from KIT-EVT in the configurator →
03

Things worth knowing before you pick

Kits are a starting point

Every one is a configuration we’d propose, not a fixed SKU. Change the mix, the environments, the register — the configurator does all of it and reprices live.

Carousels beat video for specs

Anything with numbers — certifications, comparisons, price tiers — reads better as slides. We’ll steer spec-dense material there even when you asked for video.

LinkedIn is human-authored

We don’t post synthetic presenters there. We’ll write it and a named human on your side posts it. It’s where practitioners judge credibility and the enforcement model is unpredictable.

Every claim is sourced and dated

Facts trace to your documentation or the vendor’s. Comparative claims are attributed to the competitor’s own docs, or they don’t run. It’s the slowest part of what we do and the reason it holds up.

Presenters present. Humans testify.

A synthetic presenter states sourced facts. It never reports an experience, gives a testimonial, or claims to have used anything. For endorsement you want the Creator Network — real practitioners with real audiences, booked per creator and disclosed as partners.

See the Creator Network →

Second language is nearly free

German, French, Spanish and others are $200 per video once the English version exists. For European vendors selling into the US, running both directions usually pays for itself.

Kits make the content. The network runs it.

Kit pricing covers production only. Distribution across the 14 owned properties is priced separately, and most partners buy both — we produce the creative, then place it in inventory we own, with first-party impression and CTR reporting on the same campaign record.

Vendor IO tiers

Pilot $2,500 for 30 days, no commitment · Quarterly $7,500 · Semi-Annual $13,500 · Annual $45,000.

See vendor pricing →

Managed packages

Core $5,000/mo · Pro $10,000/mo · Flagship $18,000/mo — banners, podcast, newsletter, social, priority carousel positions.

See packages →

À la carte calculator

Mix channels yourself and price it instantly — the UGC & Presenter channel is in there too.

Open the calculator →

None of these quite fit?

Most engagements start as one kit and drift. Configure it from scratch and you'll leave with a spec sheet and an estimate — no call required, nothing charged.

Build a spec →Read the policy
Configurator →AI & Synthetic Media Policy →🎙️ Creator Network →Creatives →Vendor Advertising →Campaign Packages →Advertising Policy →Advertise →