Cybersecurity Advertising Case Studies
Real-world examples of how cybersecurity companies accelerated growth through our advertising network
SecureShield
Podcast AdvertisingHow SecureShield Increased MQLs by 186% with Targeted Podcast Sponsorships
SecureShield, an endpoint security solution provider, partnered with CyberAdX to reach security operations teams through podcast sponsorships and strategic content placement.
CloudGuard
Multi-Platform CampaignCloudGuard's Integrated Campaign Generated 213 Enterprise Demo Requests
CloudGuard, a cloud security posture management platform, leveraged CyberAdX's full-spectrum advertising options to generate high-value enterprise leads.
PrivacyPro
Product LaunchPrivacyPro's Product Launch Reached 75,000+ Data Privacy Professionals
PrivacyPro successfully launched their new privacy compliance automation platform by targeting key decision-makers in the data privacy and compliance space.
ThreatHunter
Content MarketingThreatHunter Established Market Leadership Through Strategic Content Placement
ThreatHunter leveraged CyberAdX's content distribution network to position themselves as thought leaders in the threat detection and response market.
CipherLock
Micro-Site AdvertisingCipherLock's Micro-Site Takeover Generated 2.7x Marketing Pipeline
CipherLock dominated visibility on encryption and data protection micro-sites, resulting in significant pipeline growth for their encryption management solution.
How SecureShield Increased MQLs by 186% with Targeted Podcast Sponsorships
Challenge
SecureShield needed to increase awareness of their endpoint security solution among security operations teams at mid-market companies. Their previous marketing efforts were generating minimal engagement from their target audience.
Solution
CyberAdX developed a multi-channel campaign focused on podcast sponsorships across our network of cybersecurity shows, complemented by targeted display ads and newsletter placements.
Results
- 186% increase in marketing qualified leads (MQLs)
- 142% ROI within 3 months
- 34% increase in brand awareness among security professionals
Implementation
- 18-episode sponsorship package across 3 security operations-focused podcasts
- 2Custom ad reads highlighting SecureShield's unique features for security teams
- 3Accompanying display advertising on related security operations content pages
- 4Sponsored newsletter content reaching 65,000 security professionals
CloudGuard's Integrated Campaign Generated 213 Enterprise Demo Requests
Challenge
CloudGuard needed to generate enterprise-level leads for their cloud security platform. Their ideal customers were CISOs and security architects at organizations with significant cloud infrastructure.
Solution
CyberAdX created an integrated campaign utilizing website advertising, sponsored content, and newsletter promotions to reach cloud security decision-makers.
Results
- 213 qualified enterprise demo requests
- 38% conversion rate from landing page visitors
- 28% lower cost per acquisition compared to previous campaigns
Implementation
- 1Premium display advertising across cloud security micro-sites
- 23-part sponsored content series on cloud security best practices
- 3Dedicated email blast to 25,000 cloud security professionals
- 4Custom landing page optimized for demo conversions
PrivacyPro's Product Launch Reached 75,000+ Data Privacy Professionals
Challenge
PrivacyPro was preparing to launch a new privacy compliance automation platform and needed to generate awareness and early adopters in a crowded market.
Solution
CyberAdX designed a product launch campaign focusing on compliance and privacy micro-sites, newsletter takeovers, and podcast mentions.
Results
- 75,000+ targeted impressions among data privacy professionals
- 4,200+ product page visits during launch week
- 320+ beta program signups
Implementation
- 1Targeted display advertising on compliance and privacy-focused sites
- 2Sponsored webinar on privacy automation best practices
- 3Newsletter sponsorships reaching 42,000 compliance professionals
- 43 podcast sponsorships during launch week
ThreatHunter Established Market Leadership Through Strategic Content Placement
Challenge
ThreatHunter, an emerging threat intelligence platform, needed to establish credibility and thought leadership in a market dominated by larger, well-established competitors.
Solution
CyberAdX developed a content marketing strategy focused on educational content, industry research, and expert commentary distributed across our network.
Results
- 263% increase in branded search traffic
- 42% growth in organic website traffic
- 18 sales-qualified opportunities attributed to content
Implementation
- 16-part technical deep-dive series on modern threat hunting techniques
- 2Co-branded industry research report on threat detection challenges
- 3Expert commentary placements in weekly security newsletters
- 4Sponsored webinar on emerging threat detection methodologies
CipherLock's Micro-Site Takeover Generated 2.7x Marketing Pipeline
Challenge
CipherLock needed to generate awareness and leads for their encryption key management solution among security professionals responsible for data protection.
Solution
CyberAdX created a 'takeover' style campaign focusing on two encryption and data protection micro-sites with premium ad placements and content.
Results
- 2.7x increase in marketing-sourced pipeline
- 485 high-quality leads generated
- 78% visitor-to-lead conversion on landing pages
Implementation
- 1Premium display ads in all high-visibility positions on target micro-sites
- 23 sponsored articles on encryption best practices
- 3Expert interview series with CipherLock's security architects
- 4Co-branded downloadable encryption policy templates